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There’s a special kind of comfort that comes with the return of knitwear season. The first cool mornings, the softer autumn light, and the slower rhythm of the season invite us to reach for something warm and familiar — a favourite jumper, a soft cardigan, or a cosy rollneck that feels like a gentle hug.
This year, knits are taking centre stage again, with renewed focus on quality, texture, and timelessness. The best pieces aren’t just for warmth; they’re about craftsmanship and longevity. A well-made jumper softens over time, holds its shape, and becomes part of your everyday rhythm through the colder months.
Fashion is leaning heavily toward natural fibres — merino wool, cashmere, alpaca, and cotton. These materials breathe, drape beautifully, and age gracefully. Unlike cheaper synthetics, they don’t trap heat or lose their shape. Investing in natural fibres ensures your knits last longer, feel better, and look elegant year after year.
You don’t need a wardrobe full of jumpers to feel winter-ready. A few carefully chosen pieces are enough:
H&M offers a selection of premium knitwear that balances style and practicality. Their Merino Wool Rollneck is soft, versatile, and perfect for layering.
👉 https://www2.hm.com/en_gb/productpage.1312487001.html
TU at Sainsbury’s has cosy, well-priced options that feel like a warm hug. Try their Classic Cable Knit Jumper or Slouchy Funnel-Neck Jumper.
👉 https://tuclothing.sainsburys.co.uk/product/tuc146872961
👉 https://tuclothing.sainsburys.co.uk/product/tuc145914882
George at ASDA carries practical everyday knits, like the Cream Cable-Knit Jumper or the Orange Funnel-Neck Jumper, ideal for casual layering.
👉 https://direct.asda.com/george/women/jumpers-cardigans/cream-stitched-cable-knitted-jumper/GEM1291704,default,pd.html
👉 https://direct.asda.com/george/women/jumpers-cardigans/orange-funnel-neck-long-ribbed-cuff-sleeves-slouchy-jumper/GEM1291713-23584,default,pd.html
For a touch of luxury, consider COS, Jigsaw, Mango, or Marks & Spencer:
COS focuses on minimal, timeless designs with responsibly sourced wool and cashmere blends. Their Cable-Knit Wool-Cashmere Jumper in rich red is elegant and durable.
👉 https://www.cos.com/en-gb/women/womenswear/knitwear/jumpers/cashmere/product/cable-knit-wool-cashmere-jumper-red-1304888002
Jigsaw is perfect for those who appreciate craftsmanship and softness. Their Compact Wool-Cashmere Blend Jumper or the Green Knit Jumper feel luxurious and long-lasting.
👉 https://www.jigsaw-online.com/collections/cashmere/products/compact-wool-cashmere-blend-jumper-raspberry-cream
👉 https://www.jigsaw-online.com/collections/knitwear/products/green-59
Mango offers modern shapes in wool-blend fabrics. Their turtleneck sweaters are versatile and chic, perfect for layering under coats or jackets.
👉 https://shop.mango.com/gb/en/p/women/pyjamas/t-shirts-and-tops/turtleneck-knit-sweater_17034101?c=04
👉 https://shop.mango.com/gb/en/p/women/sweaters-and-cardigans/sweaters/turtleneck-knitted-sweater_27081223?c=53
Marks & Spencer continues to impress with affordable cashmere and wool-blend cardigans. Their Alpaca-Blend Cropped Cardigan and Wool-Rich Fair Isle Cardigan are practical yet stylish.
👉 https://www.marksandspencer.com/alpaca-blend-button-front-cropped-cardigan/p/clp60744845
👉 https://www.marksandspencer.com/wool-rich-fair-isle-cardigan/p/clp23036443
Once you’ve found your perfect pieces, proper care makes all the difference:
Wash less, air more. Wool resists odours and dirt naturally.
Use cool water and a gentle detergent. Hand wash or use the wool setting on your machine.
Always reshape and lay flat to dry; hanging will stretch the knit.
Fold knits instead of hanging them and store in breathable bags with cedar or lavender to keep moths away.
De-pill regularly to keep your jumpers looking fresh — bobbles are natural on real wool.
Knits become personal over time. A favourite jumper softens in the right places, carrying memories — the warmth of days spent outdoors, a subtle scent, the stretch at elbows from daily wear. They’re quiet, comforting, and timeless.
Buying fewer, better-quality knits is not only kinder to your wardrobe but also to the planet. It encourages a slower, more mindful way of dressing — valuing comfort, care, and quality over constant newness.
So this season, choose your knits with intention. Whether it’s a chunky cable knit, a fine merino rollneck, or a soft cardigan, find the ones that feel like home. Look after them, and they’ll last for years, becoming softer and more loved each winter.
Because every woman deserves to look in the mirror and smile at what she sees.
Contact me today to start your style journey.